Aura Cacia Rebrand
Aura Cacia's Rebrand has been an ever evolving project for me since I was hired in 2016. Originally asked to make the updated designs super clean and minimalistic, ended up not performing well with stores who were asking for more color and approachability. With the second wave of the redesign, I was allowed creative freedom to bring life back into the brand. I created a very thought-out color palette that would work across Aura Cacia's entire line of over 340 products, information hierarchy, worked with an illustrator on a custom botanical package of elements, worked with a photographer on ways to add beauty and freshness to the visuals and to tie everything back into nature while still feel clean and "good for you".
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This catalog was created to showcase the Southern Thread Spring 2013 Collection. The idea was to really play up the modern day vintage feel. I chose the location, models, hair & make-up, and overall design. Photography by Rob Hawthorne.
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