One of my favorite projects to date. Aura Cacia's Innovation team wanted to launch a Kids Safe line of products that were approachable, whimsical, colorful, and still fit in with Aura Cacia's branding. After pitching a few ideas, we landed with my design that features hand-drawn character illustrations, watercolor, Scandinavian inspired fonts, and a primary heavy color palette. My goal was a design fun for kids but would catch the eye of the parent on shelf while also feeling clean, fresh, and made of good ingredients.
