A really fun project I worked alongside Innovation. Previously, we sold Yoga Mists, and found that calling them "Yoga Mists" was too limiting because people move, need motivation, and need refreshing in multiple ways. I was tasked with coming up with a label that kept within our brand guide but also helped represent multiple ways of working out. I developed a color palette that showcased the blended aromas and then created custom iconography that showcased many areas of movement. We then carried the idea over to the photography for the launch that featured many workout scenarios in multiple environments. Storyboarding, creating and styling alongside my photographer and stylist made this a really fun shoot and launch.
