Aura Cacia Bath
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Video Content for Aura Cacia Social Channels
Miller Ranch Marketing Campaign 2013
The goal of this ad campaign for Miller International is to introduce new clothing while giving a nod to the company's history and the western heritage. Photo shoot with Cody DeMoss was shot in Greeley, CO.
Aura Cacia Skin Care Campaign
Award Winning Whole Foods Exclusive Packaging
Aura Cacia Kids Line
Aura Cacia Publication Ads
Mama's Garden Apothecary
Aura Cacia Rebrand
Aura Cacia's Rebrand has been an ever evolving project for me since I was hired in 2016. Originally asked to make the updated designs super clean and minimalistic, ended up not performing well with stores who were asking for more color and approachability. With the second wave of the redesign, I was allowed creative freedom to bring life back into the brand. I created a very thought-out color palette that would work across Aura Cacia's entire line of over 340 products, information hierarchy, worked with an illustrator on a custom botanical package of elements, worked with a photographer on ways to add beauty and freshness to the visuals and to tie everything back into nature while still feel clean and "good for you".
Southern Thread Spring 2013 Catalog
This catalog was created to showcase the Southern Thread Spring 2013 Collection. The idea was to really play up the modern day vintage feel. I chose the location, models, hair & make-up, and overall design. Photography by Rob Hawthorne.
Southern Thread Summer 2015 Catalog
Southern Thread Summer 2015 Retailer Catalog. I Art Directed, chose the location and models as well as the hair and make-up styling. Photography by Robert Hawthorne.