Updating the look of Aura Cacia's presence on Amazon has been a high priority especially during the pandemic when shopping trends shifted drastically from in-store to online. Working with the Direct team, I updated the imagery to Aura Cacia's Amazon store to be more eye catching and easy to navigate and implemented using digital mock-ups for the product images where possible to have a more consistent look across the line. There are so many factors in photography that can change from one product image to the next; lighting, photo angle, bottle placements, etc. By using digital mock ups we could control all the variables and make it look more professional.
