Aura Cacia had an opportunity to pitch placement in the Home Section of Target with a very fast turnaround and a few requirements to the design. They wanted custom, luxury packaging that looked different than Aura Cacia's traditional watercolor designs that were currently featured in the Beauty Section, they wanted clear communication on the front of the packaging and they wanted an array of colors for SKU differentiation. 18 SKUs all together were designed in 3 days. It was a whirlwind but a design I am very proud of and landed the account. We then worked with an agency to produce video assets to accompany the launch and for Target's e-commerce site.
